19 February 2021
Drive to net zero
Back
The 2020 year started with “the black Summer” as fires devastated great swathes of Australia, with more extreme weather conditions causing fires to sweep through California and the southern Americas. Floods wash away habitats in the Philippines as more hurricanes hit east coast of America than ever before – it would be madness to deny the climate is not changing. The mayor of Blue Mountains in Australia went on to say:
“Any government that is not alive to the realities of climate change is not being responsible”.
Glasgow will host the UN Climate Change conference in November 2021 and already in 2020 we saw the acceleration of policies to help reduce carbon. Even in a year we could not travel our carbon emissions only reduced by 7% and we still put 40 billion tonnes of CO2 into the atmosphere fuelling global warming. The fires in Australia were 30% more likely to have occurred due to climate change, and the Arctic Spring of 2020 was 600 times more likely to have occurred due to climate change. (BBC, Dr Freddie Otto, Laura Millar Greenpeace)
“the event would have been impossible without man made climate change” (Laura Miller Greenpeace)
So, what is the challenge? Best summed up by Dr Freddie Otto Associate Director of Oxford University’s Environmental Change Institute.
“Depending on when we reach net zero and at what Global mean temperature, we will still have a lot of adaption to do to change our societies to be able to live with these changes”. “(we) need to pay attention to what we are vulnerable to, because at the moment it is those that are most vulnerable globally and in every society that are paying for the impacts of climate change that we are seeing today”.
The Mission is clear: We need to design solutions to hit net zero, help people adapt while we attempt to do so, and hopefully adapt to live with them should we be successful.
A lot of focus is on implementation, such as electric cars and greener homes. However we believe the challenge is broader with designs role being to help societies and cultures...
a.) Recognize (that it is happening)
b.) Understand (what the impact will be)
c) Learn (how to adapt to the change)
d.) Implement (short to long term changes)
As we have been developing an electric motor bike with an investor backed start up during 2020, the growth and market penetration for electric vehicles has been very much on our radar. In the UK, you cannot drive into central London with a fossil fuel powered car by 2025- only 4 years away! The UK government have also announced that they aim to have 600k homes fitted with heat pumps (300% more efficient heating system) per year to help hit our carbon emission goals. The consumer will emerge in 2021 to more product offerings, new power networks, new technological offerings such as hydrogen and a huge amount of pressure from the press to go green.
Up until 2020 all the green initiatives looked like spread out blots of ink on blotting paper. From 2021 those blots will grow and merge together and networks between them will occur. This is where the innovations will happen. Competition will be good, working together will be better.
Back
19 February 2021
Drive to net zero
Back
The 2020 year started with “the black Summer” as fires devastated great swathes of Australia, with more extreme weather conditions causing fires to sweep through California and the southern Americas. Floods wash away habitats in the Philippines as more hurricanes hit east coast of America than ever before – it would be madness to deny the climate is not changing. The mayor of Blue Mountains in Australia went on to say:
“Any government that is not alive to the realities of climate change is not being responsible”.
Glasgow will host the UN Climate Change conference in November 2021 and already in 2020 we saw the acceleration of policies to help reduce carbon. Even in a year we could not travel our carbon emissions only reduced by 7% and we still put 40 billion tonnes of CO2 into the atmosphere fuelling global warming. The fires in Australia were 30% more likely to have occurred due to climate change, and the Arctic Spring of 2020 was 600 times more likely to have occurred due to climate change. (BBC, Dr Freddie Otto, Laura Millar Greenpeace)
“the event would have been impossible without man made climate change” (Laura Miller Greenpeace)
So, what is the challenge? Best summed up by Dr Freddie Otto Associate Director of Oxford University’s Environmental Change Institute.
“Depending on when we reach net zero and at what Global mean temperature, we will still have a lot of adaption to do to change our societies to be able to live with these changes”. “(we) need to pay attention to what we are vulnerable to, because at the moment it is those that are most vulnerable globally and in every society that are paying for the impacts of climate change that we are seeing today”.
The Mission is clear: We need to design solutions to hit net zero, help people adapt while we attempt to do so, and hopefully adapt to live with them should we be successful.
A lot of focus is on implementation, such as electric cars and greener homes. However we believe the challenge is broader with designs role being to help societies and cultures...
a.) Recognize (that it is happening)
b.) Understand (what the impact will be)
c) Learn (how to adapt to the change)
d.) Implement (short to long term changes)
As we have been developing an electric motor bike with an investor backed start up during 2020, the growth and market penetration for electric vehicles has been very much on our radar. In the UK, you cannot drive into central London with a fossil fuel powered car by 2025- only 4 years away! The UK government have also announced that they aim to have 600k homes fitted with heat pumps (300% more efficient heating system) per year to help hit our carbon emission goals. The consumer will emerge in 2021 to more product offerings, new power networks, new technological offerings such as hydrogen and a huge amount of pressure from the press to go green.
Up until 2020 all the green initiatives looked like spread out blots of ink on blotting paper. From 2021 those blots will grow and merge together and networks between them will occur. This is where the innovations will happen. Competition will be good, working together will be better.
19 February 2021
Drive to net zero
Back
The 2020 year started with “the black Summer” as fires devastated great swathes of Australia, with more extreme weather conditions causing fires to sweep through California and the southern Americas. Floods wash away habitats in the Philippines as more hurricanes hit east coast of America than ever before – it would be madness to deny the climate is not changing. The mayor of Blue Mountains in Australia went on to say:
“Any government that is not alive to the realities of climate change is not being responsible”.
Glasgow will host the UN Climate Change conference in November 2021 and already in 2020 we saw the acceleration of policies to help reduce carbon. Even in a year we could not travel our carbon emissions only reduced by 7% and we still put 40 billion tonnes of CO2 into the atmosphere fuelling global warming. The fires in Australia were 30% more likely to have occurred due to climate change, and the Arctic Spring of 2020 was 600 times more likely to have occurred due to climate change. (BBC, Dr Freddie Otto, Laura Millar Greenpeace)
“the event would have been impossible without man made climate change” (Laura Miller Greenpeace)
So, what is the challenge? Best summed up by Dr Freddie Otto Associate Director of Oxford University’s Environmental Change Institute.
“Depending on when we reach net zero and at what Global mean temperature, we will still have a lot of adaption to do to change our societies to be able to live with these changes”. “(we) need to pay attention to what we are vulnerable to, because at the moment it is those that are most vulnerable globally and in every society that are paying for the impacts of climate change that we are seeing today”.
The Mission is clear: We need to design solutions to hit net zero, help people adapt while we attempt to do so, and hopefully adapt to live with them should we be successful.
A lot of focus is on implementation, such as electric cars and greener homes. However we believe the challenge is broader with designs role being to help societies and cultures...
a.) Recognize (that it is happening)
b.) Understand (what the impact will be)
c) Learn (how to adapt to the change)
d.) Implement (short to long term changes)
As we have been developing an electric motor bike with an investor backed start up during 2020, the growth and market penetration for electric vehicles has been very much on our radar. In the UK, you cannot drive into central London with a fossil fuel powered car by 2025- only 4 years away! The UK government have also announced that they aim to have 600k homes fitted with heat pumps (300% more efficient heating system) per year to help hit our carbon emission goals. The consumer will emerge in 2021 to more product offerings, new power networks, new technological offerings such as hydrogen and a huge amount of pressure from the press to go green.
Up until 2020 all the green initiatives looked like spread out blots of ink on blotting paper. From 2021 those blots will grow and merge together and networks between them will occur. This is where the innovations will happen. Competition will be good, working together will be better.