13 December 2019

Insight 07 Circular economy is the new economy   

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The process of recycling is not always being used to its maximum potential. If, for example, a plastic drinks container is recycled and then made into another drinks container, this process can be carried out around 7-9 times. However, whilst this reduces the consumption of raw material, it still requires energy.

In an ideal, circular economy, the bottle would be reused again and again, without the need for additional energy input and consumption.

Keeping a keen eye on Kickstarter, we have loved some of the more sustainable concepts being sold through the site over the years. One that stood out, in particular, was a modular watch. It allowed for growth in technology, with the wearer being free to upgrade the memory, strap, face and functions.  

Where this is not possible, the ideal design solution is to design products that have the capacity to be re-worked and re-sold. If this solution can incorporate parts that are recycled or biodegradable, then it becomes even more desirable.  

We believe that modular, upgradable design is the growth opportunity for future product design.

If the predictions about GenZ wanting these kinds of products are accurate, then brands will have the opportunity to have loyal customers that stay with them and invest for many years. 

Back

13 December 2019

Insight 07 Circular economy is the new economy   

Back

The process of recycling is not always being used to its maximum potential. If, for example, a plastic drinks container is recycled and then made into another drinks container, this process can be carried out around 7-9 times. However, whilst this reduces the consumption of raw material, it still requires energy.

In an ideal, circular economy, the bottle would be reused again and again, without the need for additional energy input and consumption.

Keeping a keen eye on Kickstarter, we have loved some of the more sustainable concepts being sold through the site over the years. One that stood out, in particular, was a modular watch. It allowed for growth in technology, with the wearer being free to upgrade the memory, strap, face and functions.  

Where this is not possible, the ideal design solution is to design products that have the capacity to be re-worked and re-sold. If this solution can incorporate parts that are recycled or biodegradable, then it becomes even more desirable.  

We believe that modular, upgradable design is the growth opportunity for future product design.

If the predictions about GenZ wanting these kinds of products are accurate, then brands will have the opportunity to have loyal customers that stay with them and invest for many years. 

13 December 2019

Insight 07 Circular economy is the new economy   

Back

The process of recycling is not always being used to its maximum potential. If, for example, a plastic drinks container is recycled and then made into another drinks container, this process can be carried out around 7-9 times. However, whilst this reduces the consumption of raw material, it still requires energy.

In an ideal, circular economy, the bottle would be reused again and again, without the need for additional energy input and consumption.

Keeping a keen eye on Kickstarter, we have loved some of the more sustainable concepts being sold through the site over the years. One that stood out, in particular, was a modular watch. It allowed for growth in technology, with the wearer being free to upgrade the memory, strap, face and functions.  

Where this is not possible, the ideal design solution is to design products that have the capacity to be re-worked and re-sold. If this solution can incorporate parts that are recycled or biodegradable, then it becomes even more desirable.  

We believe that modular, upgradable design is the growth opportunity for future product design.

If the predictions about GenZ wanting these kinds of products are accurate, then brands will have the opportunity to have loyal customers that stay with them and invest for many years.