13 December 2019
Products must be sustainable
Back
As Generation Z kids fly the nest, they will start to live in rented apartments kitted out in hand-me-down appliances and furniture. The visual design of these items will not be as important to them as it has been to previous generations because they will take solace in knowing they have prevented something being sent to landfill.
Data and measurement corporation, Nielsen, polled 30,000 people from 60 countries to analyse their attitudes towards brands and how this impacts their buying behaviour. The overwhelming finding of the report was that consumers are willing to pay more for sustainability, and one group of people stood out. Millennials.
66% of global consumers said that they would pay more for sustainable goods. However, amongst Millennials (born 1977-1995), this figure rose to 73%.
“99% of chief executives from the world’s leading organisations say sustainability is critical to their future success”
Since 2012, we have offered a sustainable solution to every concept for our clients. Historically, we found that although clients valued and appreciated these options, they were too expensive for them to develop further. However, with sustainability now a valuable asset, we have had many clients coming back this year wanting to re-explore those alternatives.
Back
13 December 2019
Products must be sustainable
Back
As Generation Z kids fly the nest, they will start to live in rented apartments kitted out in hand-me-down appliances and furniture. The visual design of these items will not be as important to them as it has been to previous generations because they will take solace in knowing they have prevented something being sent to landfill.
Data and measurement corporation, Nielsen, polled 30,000 people from 60 countries to analyse their attitudes towards brands and how this impacts their buying behaviour. The overwhelming finding of the report was that consumers are willing to pay more for sustainability, and one group of people stood out. Millennials.
66% of global consumers said that they would pay more for sustainable goods. However, amongst Millennials (born 1977-1995), this figure rose to 73%.
“99% of chief executives from the world’s leading organisations say sustainability is critical to their future success”
Since 2012, we have offered a sustainable solution to every concept for our clients. Historically, we found that although clients valued and appreciated these options, they were too expensive for them to develop further. However, with sustainability now a valuable asset, we have had many clients coming back this year wanting to re-explore those alternatives.
13 December 2019
Products must be sustainable
Back
As Generation Z kids fly the nest, they will start to live in rented apartments kitted out in hand-me-down appliances and furniture. The visual design of these items will not be as important to them as it has been to previous generations because they will take solace in knowing they have prevented something being sent to landfill.
Data and measurement corporation, Nielsen, polled 30,000 people from 60 countries to analyse their attitudes towards brands and how this impacts their buying behaviour. The overwhelming finding of the report was that consumers are willing to pay more for sustainability, and one group of people stood out. Millennials.
66% of global consumers said that they would pay more for sustainable goods. However, amongst Millennials (born 1977-1995), this figure rose to 73%.
“99% of chief executives from the world’s leading organisations say sustainability is critical to their future success”
Since 2012, we have offered a sustainable solution to every concept for our clients. Historically, we found that although clients valued and appreciated these options, they were too expensive for them to develop further. However, with sustainability now a valuable asset, we have had many clients coming back this year wanting to re-explore those alternatives.