06 November 2018
Less But Better
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Last Night Stefan and Kirstin went to the preview showing of “Rams” a Documentary film of the now legendary designer Dieter Rams filmed and produced by Gary Hustwit, shown at the Barbican Theatre London. Bang Creations backed the film via Kickstarter, and Stefan Bang’s Creative Director was heavily influenced by Dieter Rams ever since he studied his work at Braun when a student over 25 years ago, and has carried forward the thinking that “design comes from the inside” ever since those student days. Dieter Rams famous for his 10 principles of design and his influence in product design over the last 50 years is a shy and humble person and following the screening it was interesting learning about how this film came about. The world is “such a mess” Rams was persuaded by Gary Hustwit and Mark Adams of Vitseo that there is a large and growing audience who wishes to learn and hear more about him and what influences him.
It is a remarkable film, very stylishly shot and edited by Gary who says his editing was driven by the backing music composed by the one and only Brian Eno. This made a great platform to deliver an honest, humble and at times amusing documentary about the man and his work. Taking Ram’s philosophy, “as little as possible” the film illustrated a back catalogue of work that was very much a head of its time as was Ram’s himself. Jonathan Ive from Apple credits his influence to Rams and you can clearly see the influence in Apple’s products.
What Bang Creations took away from the film is that we designers have a big responsibility, more so now than ever before. Rams predicted in 1976 in a speech in New York conference the damage that designers can cause by the over use of the world resources “I imagine our current situation will cause future generations to shudder at the thoughtlessness in the way in which we today fill our homes, our cities and our landscape with a chaos of assorted junk” , in fact he goes on to say “Indeed, the collapse of the entire system may be impending”.
For the last 10 years Bang have always offered our clients a “green “ design solution as a concept for consideration. Our clients have always wished to pursue it, but the higher production and material costs have often made the solution “not marketable” . This year for the first time we have market driven briefs putting the environment and good ecological design at or near the top of their product brief to us. We will always look to do as Ram’s asks of us, design “less but better”
Back
06 November 2018
Less But Better
Back
Last Night Stefan and Kirstin went to the preview showing of “Rams” a Documentary film of the now legendary designer Dieter Rams filmed and produced by Gary Hustwit, shown at the Barbican Theatre London. Bang Creations backed the film via Kickstarter, and Stefan Bang’s Creative Director was heavily influenced by Dieter Rams ever since he studied his work at Braun when a student over 25 years ago, and has carried forward the thinking that “design comes from the inside” ever since those student days. Dieter Rams famous for his 10 principles of design and his influence in product design over the last 50 years is a shy and humble person and following the screening it was interesting learning about how this film came about. The world is “such a mess” Rams was persuaded by Gary Hustwit and Mark Adams of Vitseo that there is a large and growing audience who wishes to learn and hear more about him and what influences him.
It is a remarkable film, very stylishly shot and edited by Gary who says his editing was driven by the backing music composed by the one and only Brian Eno. This made a great platform to deliver an honest, humble and at times amusing documentary about the man and his work. Taking Ram’s philosophy, “as little as possible” the film illustrated a back catalogue of work that was very much a head of its time as was Ram’s himself. Jonathan Ive from Apple credits his influence to Rams and you can clearly see the influence in Apple’s products.
What Bang Creations took away from the film is that we designers have a big responsibility, more so now than ever before. Rams predicted in 1976 in a speech in New York conference the damage that designers can cause by the over use of the world resources “I imagine our current situation will cause future generations to shudder at the thoughtlessness in the way in which we today fill our homes, our cities and our landscape with a chaos of assorted junk” , in fact he goes on to say “Indeed, the collapse of the entire system may be impending”.
For the last 10 years Bang have always offered our clients a “green “ design solution as a concept for consideration. Our clients have always wished to pursue it, but the higher production and material costs have often made the solution “not marketable” . This year for the first time we have market driven briefs putting the environment and good ecological design at or near the top of their product brief to us. We will always look to do as Ram’s asks of us, design “less but better”
06 November 2018
Less But Better
Back
Last Night Stefan and Kirstin went to the preview showing of “Rams” a Documentary film of the now legendary designer Dieter Rams filmed and produced by Gary Hustwit, shown at the Barbican Theatre London. Bang Creations backed the film via Kickstarter, and Stefan Bang’s Creative Director was heavily influenced by Dieter Rams ever since he studied his work at Braun when a student over 25 years ago, and has carried forward the thinking that “design comes from the inside” ever since those student days. Dieter Rams famous for his 10 principles of design and his influence in product design over the last 50 years is a shy and humble person and following the screening it was interesting learning about how this film came about. The world is “such a mess” Rams was persuaded by Gary Hustwit and Mark Adams of Vitseo that there is a large and growing audience who wishes to learn and hear more about him and what influences him.
It is a remarkable film, very stylishly shot and edited by Gary who says his editing was driven by the backing music composed by the one and only Brian Eno. This made a great platform to deliver an honest, humble and at times amusing documentary about the man and his work. Taking Ram’s philosophy, “as little as possible” the film illustrated a back catalogue of work that was very much a head of its time as was Ram’s himself. Jonathan Ive from Apple credits his influence to Rams and you can clearly see the influence in Apple’s products.
What Bang Creations took away from the film is that we designers have a big responsibility, more so now than ever before. Rams predicted in 1976 in a speech in New York conference the damage that designers can cause by the over use of the world resources “I imagine our current situation will cause future generations to shudder at the thoughtlessness in the way in which we today fill our homes, our cities and our landscape with a chaos of assorted junk” , in fact he goes on to say “Indeed, the collapse of the entire system may be impending”.
For the last 10 years Bang have always offered our clients a “green “ design solution as a concept for consideration. Our clients have always wished to pursue it, but the higher production and material costs have often made the solution “not marketable” . This year for the first time we have market driven briefs putting the environment and good ecological design at or near the top of their product brief to us. We will always look to do as Ram’s asks of us, design “less but better”