Product branding & packaging: New product marketing
Doing your product justice
At the end of the design development stage we are often in a position where we know what the product will be when it rolls off the production line. In order to to move on to the next stages, working with manufacturers and obtain costs and time lines, we often work up the packaging design. The pack is often a structural design that will survive transit, but most importantly be a platform for branding. We work with our partners to create structural packaging and at the same time work on the branding and the pack design. Our branding and design partner has decades of experience creating brands for start-ups and global brands. We can manage both the branding and packaging on your behalf.
Brand identity
At Bang Creations we understand the power of brands. Building identity around your product design so customers immediately connect with the innovation of the new product offering. We do a lot of work for funded start up businesses that need to outsource their R&D and manufacture of their concept. This allows them to focus on building the business, marketing and sales. We therefore work very closely with the client to create the brand values in the product that we believe will resonate with our target customer.
Protecting your brand
The Logo, corporate identity and mark are often the first things a client asks for. We see it as a bigger picture, often working up a brand bible that shows how the identity can work across a variety of brand collateral such as web site, brochure, packaging and livery. The naming of a product is often the hardest and most subjective activity. The name needs not only to work on the product and for domain web sites, but also be clear for trademarking. We will also check the trademark status of suggested names and will work with our Patent and IP specialists to ensure the brand can be trademarked.
Branding for start-ups
For our new brand start up businesses, the naming and identity are normally finalised during the detail design stages when the form and function of the product are approved. We can then apply the branding to packaging and see how the product and pack work together to present the product values and unique selling points. We create several structural packaging solutions for evaluation. The structural pack is considered in the initial concept design stages, as we wish to minimise waste but maximise communication.
Product branding & packaging: New product marketing
Doing your product justice
At the end of the design development stage we are often in a position where we know what the product will be when it rolls off the production line. In order to to move on to the next stages, working with manufacturers and obtain costs and time lines, we often work up the packaging design.
The pack is often a structural design that will survive transit, but most importantly be a platform for branding. We work with our partners to create structural packaging and at the same time work on the branding and the pack design. Our branding and design partner has decades of experience creating brands for start-ups and global brands. We can manage both the branding and packaging on your behalf.
Brand identity
At Bang Creations we understand the power of brands. Building identity around your product design so customers immediately connect with the innovation of the new product offering. We do a lot of work for funded start up businesses that need to outsource their R&D and manufacture of their concept. This allows them to focus on building the business, marketing and sales. We therefore work very closely with the client to create the brand values in the product that we believe will resonate with our target customer.
Protecting your brand
The Logo, corporate identity and mark are often the first things a client asks for. We see it as a bigger picture, often working up a brand bible that shows how the identity can work across a variety of brand collateral such as web site, brochure, packaging and livery. The naming of a product is often the hardest and most subjective activity. The name needs not only to work on the product and for domain web sites, but also be clear for trademarking. We will also check the trademark status of suggested names and will work with our Patent and IP specialists to ensure the brand can be trademarked.
Branding for start-ups
For our new brand start up businesses, the naming and identity are normally finalised during the detail design stages when the form and function of the product are approved. We can then apply the branding to packaging and see how the product and pack work together to present the product values and unique selling points. We create several structural packaging solutions for evaluation. The structural pack is considered in the initial concept design stages, as we wish to minimise waste but maximise communication.
Product branding & packaging: New product marketing
Doing your product justice
At the end of the design development stage we are often in a position where we know what the product will be when it rolls off the production line. In order to to move on to the next stages, working with manufacturers and obtain costs and time lines, we often work up the packaging design.
The pack is often a structural design that will survive transit, but most importantly be a platform for branding. We work with our partners to create structural packaging and at the same time work on the branding and the pack design. Our branding and design partner has decades of experience creating brands for start-ups and global brands. We can manage both the branding and packaging on your behalf.
Brand identity
At Bang Creations we understand the power of brands. Building identity around your product design so customers immediately connect with the innovation of the new product offering. We do a lot of work for funded start up businesses that need to outsource their R&D and manufacture of their concept. This allows them to focus on building the business, marketing and sales. We therefore work very closely with the client to create the brand values in the product that we believe will resonate with our target customer.
Protecting your brand
The Logo, corporate identity and mark are often the first things a client asks for. We see it as a bigger picture, often working up a brand bible that shows how the identity can work across a variety of brand collateral such as web site, brochure, packaging and livery. The naming of a product is often the hardest and most subjective activity. The name needs not only to work on the product and for domain web sites, but also be clear for trademarking. We will also check the trademark status of suggested names and will work with our Patent and IP specialists to ensure the brand can be trademarked.
Branding for start-ups
For our new brand start up businesses, the naming and identity are normally finalised during the detail design stages when the form and function of the product are approved. We can then apply the branding to packaging and see how the product and pack work together to present the product values and unique selling points. We create several structural packaging solutions for evaluation. The structural pack is considered in the initial concept design stages, as we wish to minimise waste but maximise communication.