Effie has been turning heads at tech-day 2018. Effie will be the world’s first domestic automated ironing machine. The new appliance will iron your clothes for you. Hang your clothes up straight from the washing machine, click go, look smart. It’s as simple as that. Last year we took great pleasure in working with the inventors Trevor and Rohan. With the aid of their prototypes, we developed the user experience, functionality, construction and styling. The resulting design has been turned into a fully working sample, which was being shown off last weeekend at the tech day exhibition in london. There is much more to come from Effie, so keep your eyes peeled.